UGC production
Creator-shot content delivered to the brand for its own channels: paid ads, product pages, email, retail media. You hold the rights, you run it where you want.
Rights clearedVolume
Short-form · Creators · Brands
Your product, told by the people they listen to.
MGC Agency connects brands with the creators who matter, then produces the vertical video that earns the first second — on TikTok, Instagram, YouTube and Snapchat.
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01 — Casting
A network, not a directory.
Creators, KOLs, KOCs, UGC profiles. Every campaign starts with casting: real audience, market, language, platform, product category. We don’t push whoever is available — we build a line-up.
02 — Connection
Brands on one side. Creators on the other. The brief in between.
We turn a commercial objective into creative direction, then into individual briefs each creator can actually perform in their own voice. That is where a campaign is won or lost.
For brands
Four ways to use a creator.
A creator is not a spare media slot. Depending on the objective they become a content producer, social proof, a sales channel or an audience relay. We pick the role before we pick the profile.
KOL campaigns
Established creators carry the message on their own accounts. For building awareness, launching a product or owning a territory.
AwarenessLaunch
KOC activation
Consumer-creators genuinely test the product and post a credible verdict. The strongest lever when the purchase needs proof.
ProofConversion
Short-form advertising
Built for paid distribution: several hooks, several edits, one product. We test, we keep what holds.
PaidIterative
Platforms
Every platform has its own grammar.
The same idea is not told the same way depending on where it is seen. We write for the platform, not only for the product.
TikTok
9:16 · 15–60 s · Sound on
9:16 · Reels · Collab
YouTube
9:16 · Shorts · Video SEO
Snapchat
9:16 · Spotlight · Stories
Method
How MGC works.
Six steps, one point of contact, dated deliverables. You always know where the campaign stands.
01
Brand brief
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01
Brand brief
Commercial objective, target, market, legal constraints, timeline. We start from the result expected, not from a number of videos.
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02
Creator matching
We propose a reasoned line-up: real audience, tone, market, collaboration history. You approve before anything is committed.
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03
Creative direction
Angles, hooks, scripts, proof points. Each creator gets a brief that still leaves room for their own voice.
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04
Content production
Shooting, editing, captioning, platform versions. Schedule tracking and message compliance throughout.
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05
Review and approval
One structured feedback round, on a single platform. Changes are tracked, versions are numbered.
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06
Campaign delivery
Source files, platform versions, usage rights, publishing schedule. Plus an honest read on what worked.
Network
The network reads by use case, not by follower count.
We organise creators by vertical, market, language and platform. That is what makes it possible to build a line-up in days rather than weeks.
Lifestyle & beauty
Fashion & accessories
Tech & apps
Food & grocery
Home & care
Interiors
Services
What we take off your hands.
A full campaign or a single missing piece. We step in where you need reinforcement, without imposing the whole setup.
- 01Brands
UGC content production
Creator-shot content delivered ready to run, with usage rights negotiated up front.
- 02Brands
Influencer campaigns
Design, casting, negotiation, coordination and publication tracking across every creator involved.
- 03Brands
KOL and KOC activation
Two distinct logics: reach on one side, credibility of real use on the other. Often complementary.
- 04Brands
Short-form advertising
Built for media buying: hook variants, alternative edits, fast iteration.
- 05Brands
Creative strategy
Territory, angles, proof points, content plan. The frame that keeps dozens of videos coherent.
- 06Brands
Creator sourcing
Identification, qualification and introduction. Useful if you produce in-house and only need the right profiles.
- 07Brands
Campaign management
Schedule, contracts, approvals, follow-ups, delivery. One contact from brief to debrief.
- 08Brands
Content localisation
The same concept replayed for another market: language, references, casting, pacing. Not a subtitle track.
For creators
Paid campaigns, clear briefs, serious brands.
Joining MGC does not commit you to posting anything. You receive proposals that match your world, with the fee and the usage rights stated before you say yes.
- 01
Paid collaborations
Fee, scope, rights duration and deadlines stated before the agreement. No product gifting dressed up as a partnership.
- 02
Briefs you can actually shoot
A frame, proof points, and the freedom to keep your format. You will not be asked to recite ad copy.
- 03
International campaigns
Brands looking for local voices across several markets, in French as well as English.
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Actual support
Production feedback, expectation setting, payment follow-through. A person, not a form.
Work
Selected campaigns.
Detailed case studies are published as client approvals come through. The slots below hold the vertical videos once cleared.
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