No bought audience
We check accounts before proposing them. A profile whose engagement does not match its stated audience never enters a line-up.
The studio
An agency built around a single unit: the vertical frame.
MGC Agency produces short-form content and runs creator campaigns. No generalist media plan, no traditional ad production retrofitted afterwards. One field, worked properly.
Position
Short-form is not a format. It is a market.
A brand that wants to exist on TikTok, Reels, Shorts or Spotlight does not need a film. It needs a lot of content, shot by credible people, adapted fast, and replaced as soon as it wears out.
That is as much logistics as creation: finding the right profiles, framing without smothering, producing at volume, holding brand coherence across dozens of assets, securing rights. That is where we work.
We work with creators, KOLs, KOCs and UGC profiles. These are not synonyms: each answers a different objective, and confusing the three is the leading cause of a failed campaign.
We don’t sell audience. We sell the right assembly between a product, a voice and a platform.
How we operate
Four working principles.
They drive our daily choices, including when they cost us a sale.
- 01
Casting before concept
A good script performed by the wrong creator does not work. We choose the voice first, the angle second. It is the reverse of classic advertising logic, and it is what the platform rewards.
- 02
Volume is a method, not waste
An asset that performs is identified in distribution, not in a meeting. We produce several variants, we measure, we keep what holds. The rest is archived without drama.
- 03
Rights are settled at the start
Usage duration, territories, paid media use, reuse on brand channels. All written before the shoot. A campaign blocked over rights is a campaign lost.
- 04
Creators are partners, not media slots
Stated fees, workable briefs, tracked payments. A network only holds if creators want to come back — and it shows directly in the quality of what gets delivered.
Boundaries
What we don’t do.
Saying it plainly saves everyone time.
No guaranteed numbers
No serious agency can promise a view count or a conversion rate before distribution. We commit to the setup, the schedule and the quality delivered.
No cropped content
A 16:9 asset recut to vertical is visible instantly and expensive in performance. If existing material won’t work, we say so before invoicing.
Working together